Lighter 2015 Ford F-150 at Chicago Auto Show - Ford Cars Review

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Lighter 2015 Ford F-150 at Chicago Auto Show, Trucks and autos are usually made with steel.Ford claims the brand-new truck will certainly have far better gas economic situation– its most fuel-efficient vehicle gets 16 miles each gallon in the city, 23 on the freeway– a subject at the leading of car manufacturers’ thoughts as cars and light-duty trucks have to average 54.5 mpg by 2025.Although the vehicle is lighter, Lighter 2015 Ford F-150 shares it will certainly have a higher towing capability than the present 11,300 pounds. The business’s greatest obstacle will be prodding consumers that the light weight aluminum vehicle will not crush like a draft beer could underneath a shoe.Ford Truck Group Marketing Manager Doug Scott stated consumer surveys have actually shown that 80 percent of its customer base recognizes light weight aluminum’s resilience.“So, after that, it’s those 20 percent who are going to claim, ‘OK, it’s the soft drink can, the draft beer could I can squash with my foot.’” Scott claimed. “So, that’s the job for us as marketers going onward … we’re visiting show the type of durability screening that we’ve done.”.

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